What is the SOCO Institute Educational System?

The SOCO Institute Educational System is a process to better equip men and women for contentment in retirement, to provide tools for people in non-profit organizations to be better equipped, to increase the effectiveness of clergy, to give direction to individuals in the developing world to become economically self-sustaining, and to define systems and processes to businesses in order to thrive.

For whom is this website helpful?

The intention of this process is to provide understanding, resources, tools, tips, etc. for five types of people:

1. The person who would like to start and build a business.

2. The person in the developing world who would like to become self-sustaining in order to survive and/or thrive.

3. The clergy or volunteer in a church, who would like to become more effective.

4. The person who is working with a non-profit organization and they desire to become more proficient and be more effective.

5. The person who is in the last 1/3 of their life on earth. They have retired and desire to “give back”.

Where do I start?

Begin by defining your situation. Proceed by selecting your secondary focus, your competency/competencies. Third, watch, read, and listen to the resources that are applicable to your situation.

How do I begin locating the resources that will be helpful for me?

Begin by selecting one of the 5 Categories:

1. Start and Build a Business

2. Survive & Thrive Economically – tools to improve your economic position

3. Building a Ministry – How to start a non-profit from scratch

4. Growing a Non-Profit – tools to improve a non-profit organization

5. About to Retire – Contentment in Retirement – How to give back


What are the fourteen Competencies and what do they mean?

1. Theology: Spiritual

2. Economics: Micro (local) and Macro (global)

3. Control: Accounting and Finance - Improving performance measurement

4. Leadership: Development of leadership & Management – the difference

5. Initiatives: Defining, Designing, Scoring and Implementing Initiatives

6. Cultures: Defining cultures of organizations

7. Mentoring and Coaching: Models & Processes

8. Marketing and Communication: delivering value & communicating it

9. Negotiation: Analyzing decision-making skills and deal making strategies

10. Strategy: Creating a sustainable system, process or organization

11. Innovation: Identifying and exploiting opportunities

12. The Drucker Difference: individual, organizational, & societal issues

13. Entrepreneurship: Pursuit of opportunity beyond the resources you control

14. Development: Raising the assets to implement

What is the final step?

When you are ready to practice the information you learn, Build your Business.

Take the necessary time to define your goals, learn, and practice your know, where your reason it to start a business or non-profit, build a ministry, retire, or learn better equip yourself to thrive.

The final step is for you to write your alternatives/Initiatives by the use of the outline titled “Alternatives/Initiatives Process”. You can find an outline at http://www.scottmcowen.com/Express_Outcomes/Alternative_Initiatives_Process.html

May I get feedback on my business plan?

Please send us a copy of your completed Business Plan and your story of progress to smcowen@opm17.hbs.edu.

By going through these steps, with the content/resources provided, you should be able to fall into one of the preferred “Outcomes”. They are - Contentment, Better, Effectiveness, Self-Sustainability and Thrive.

Where might I find additional resources?

You can find additional Content/Resources at:


What is the purpose of the 60 Second Elevator Pitch?

Next, and the final step of this process is to define your 60 second elevator speech. This speech will become a vital piece when you are attempting to raise money. You must be able to communicate your entire request in the time you go up an elevator – thus 60 seconds. If you have questions or comments, please Contact Us.

Can these resources be used for teaching purposes?

If you are a teacher, mentor, professor, or the like, you are invited to use the 15k plus content/resources defined in this site to bring your students together in chat rooms, conference calls and/or face to face discussion groups.